Eyewear wearers new expectation: virtual try-on

A try-before-you-buy solution
KRASS Optik's case study

Attracting eyewear wearers to your website is no longer enough.
They want to try on your glasses before they buy, especially online.

Thanks to our leading virtual try-on feature, KRASS enhances the
digital shopping experience and brings satisfaction to its customers.
A virtual try-on for glasses that helps customers

Meet customers' needs when shopping

"Customers want to see if glasses suit them before they buy them."

Follow market trends with cutting-edge technology

"[...] we are proud to be able to present the latest technology online."

Bring interactivity to the customer experience

"[...] users can try and buy wherever they are and without geographical or temporal limits or barriers."

How to make the eyewear shopping experience from home
as good as possible for the customer?

 

Get insights from KRASS

About KRASS

KRASS is an innovative German eyewear brand that offers customers high-quality, fashionable eyeglasses, sunglasses and contact lenses. With an online store and 84 stores nationwide, the brand also offers free eye tests, contact lens fitting and instant service for eyewear. 

When it comes to KRASS, quality is everything! With good products, expert service and qualified staff, KRASS has been revolutionizing the eyewear market for over 30 years.

 

About why did KRASS opt for Augmented Reality and Fittingbox virtual try-on?

"Our goal is to provide our customers with an attractive shopping option online as well. Customers want to see if glasses suit them before they buy them. "

"Especially in the current time, it is important to make the shopping experience from home as good as possible for the customer.", relates Vivian CLEMENTE, Digital Marketing Manager at KRASS.

LET'S TALK

Request a free demo, a free quote, or set up an appointment with one of our sales representatives.

CONTACT US