Fittingbox, the world leader in eyewear virtual try-on and 3D digitization of glasses, is proud to announce the launch of Optical Fit Pro, the new in-store tool designed to transform how customers select lenses — making decisions faster, clearer, and more engaging.
Optical Fit Pro delivers a complete simulation of lens features — from lens thickness and progressive designs to advanced coatings (anti-scratch, anti-static, oleophobic, hydrophobic) and tints (sun protection, photochromic, polarized).
What sets it apart is the level of immersion it offers. Not only can customers see the chosen frame and lenses, but they can also experience visual comfort and style in real time — through realistic 3D renderings and see-through simulations of how the lenses will actually perform in daily environments.
Know more about Optical Fit Pro
With Optical Fit Pro, every change in lens option—tint, treatment, progressive/standard—is applied in real time. Customers can view these changes in 3D on the selected frame, through the lenses themselves, and directly on their own face for a virtual-try-on experience. This interactivity reduces uncertainty, allows customers to compare options visually, and helps opticians guide decisions more efficiently while showcasing premium lenses, and strengthening their modern image.
Available on tablet devices like iPad, Optical Fit Pro becomes a powerful sales tool in the hands of opticians. The visual demonstrations are engaging and immersive, helping customers not only understand but see the benefits of different lenses instantaneously—making the sales conversation more persuasive and the buying process more satisfying.
By combining advanced simulations with intuitive user experience, Optical Fit Pro helps glasses wearers make confident, informed decisions—while giving opticians a dynamic tool to enhance in-store value.
Optical Fit Pro reflects Fittingbox’s commitment to simplifying the in-store journey, helping customers choose their lenses with greater clarity. By making lens selection visual, interactive, and personalized, the solution enhances customer confidence and enriches the role of opticians as trusted advisors. It’s not just a sales tool — it’s a way to make every in-store interaction more valuable, engaging, and memorable.
Based in France (Toulouse) and in the USA (Miami), Fittingbox has established itself as the world leader in virtual fitting and eyewear digitization. Fittingbox, the pioneer in Augmented Reality (AR) in Eyewear and frame digitization in 3D, develops cutting-edge optical solutions based on machine learning, computer vision, and now Diminished Reality (DR).
Quietly behind the scenes as the technology for the largest optical and luxury groups worldwide, Fittingbox was the first to launch the “virtual mirror” allowing consumers to try glasses on via a desktop or mobile device, in real time, thanks to augmented reality. The company has generated more than 300 million eyewear virtual try-ons over the last twelve months and represents the largest database of 3D frames in the world, with over 195,000 pairs.