TikTok Filters for Glasses

What's a Tiktok Filter?

TikTok allows users to create and share short videos, usually with a musical background. Known for its creative community and frequent challenges on the platform, TikTok's goal is to go viral. To do this, users can record videos by changing the speed and adding effects like augmented reality filters.

TikTok filters work in a similar way to Instagram filters and Snapchat filters. They allow users to overlay 3D visual effects on their videos, such as animals, masks, glasses and other virtual props.

Again, the goal of these filters is to provide even more engaging content. To use a filter on TikTok, simply go to the filter gallery and apply it to your video. The platform's library of AR filters is regularly updated for ever more viral content.

Target The Right Audience

With more than a billion regular users per month, TikTok is very popular with young people, more than 50% of active users are between 15 and 25 years old.

The number of users is constantly increasing and the share of 25 - 34 years old represents 30%. According to INSEE, this age group is also among the most active age groups when it comes to buying on the Internet.

Regarding the presence of companies on the platform, more and more brands are using TikTok as a marketing tool. For them, it's a way to reach a young audience in a fun way by taking advantage of strong interactions via shares.

Brands use filters to address a young audience likely to be interested in their products while taking advantage of the virality of UGC ("User Generated Content").

What are the Benefits of Tiktok filters?

TikTok filters are communication tools for companies wanting to promote their brand and products to specific targets, mainly young people. Filters offer several advantages:

• They create engagement: filters encourage users to interact with the content and share it.
• They strengthen brand awareness: TikTok filters are customizable and can be branded with a logo or brand colors, which can strengthen brand awareness among users.
• They can reach a specific audience: TikTok filters can be designed and promoted for a target audience. They can reach the people most likely to be interested in the company's brand or products.
• They can trigger the purchase of a product: TikTok filters can include links to a product page. This is the most effective way to spread an exclusive offer and product promotion virally.

How to promote your TikTok filter?

Once your filter is published, you need to encourage its use and sharing on the social network. Here are some tips for promoting an effect:

• Announce the release of the effect by posting a video using it.
• Include a preview video of the effect to enhance its visibility in the filter gallery.
• Share the effect via a link or QR code to spread it even outside the social platform.
• Collaborate with influencers to take advantage of their notoriety.
• Create a specific hashtag to launch a challenge and generate engagement.

How do I track the performance of a filter on Effect House?

To track the performance of a filter in AR, you can access a dedicated dashboard on the Effect House tool.

Access your filter data in the "Manage" menu and then click on "Your effect". You will be able to find the publication status of the effect as well as useful insights (views, uses, shares, likes).