Increase Foot Traffic to Your Store

Paired with a store locator, Virtual Try-On can have a positive impact on your traffic instore.

The best way to measure it is by running an A/B test on a website page as it gives insights on the conversion rate of a specific feature. You will then know to what extend the version A of a page (with virtual try-on) is generating more actions (i.e the use of a store locator) than the version B of the same page (without virtual try-on).

To know more about the impact of the virtual try-on on the conversion rate for drive-to-store, check out the case study about Fielmann A/B testing

With Fittingbox's Virtual Try-On for Advertising, you adapt your campaign and send your ad through several chanels (including texts, emails or social media).

You are in control of the customer experience as you can choose to display the "Drive to Store" feature where prospects can get the route to your shop after trying on your frame selection.

A drive-to-store strategy encompasses digital marketing campaigns aimed solely at getting more foot traffic into a store.

As more and more consumers are researching online their next frame before going in-store, virtual try-on helps them to select a frame according to fashion aspects.

If they are getting convinced that your brand has the style of glasses that fits them, they will be more likely to come to your store! 2.5 times more likely as observed on 5 million visited pages on Fielmann's website.