The different profiles of glasses wearers

Especially fans of new fashion trends, they choose their new pair of glasses through aesthetic criteria and brand's reputation.

They are strongly influenced by advertising and often make impulse purchases, without necessarily looking at prices.

They see eyewear as an essential part of their style and personality.

They are passionate about the latest trends and niche brands that not everyone wears.

Originality and differentiation are criteria of choice for these buyers.

Often represented by young adults, these eyewear wearers are constrained by limited financial resources.

They are looking for products that reflect new trends, that are durable and offer good value for money.

Sporty wearers want glasses that correct their vision to optimize their performance when doing sport.

They pay particular attention to specific features linked to their sporting activity, such as fit, lens size and lightness of the frame.

Aesthetic criteria are secondary, but not to be neglected.

They are interested in eyewear made from recycled or recyclable materials, and in companies or brands with a low carbon footprint.

Their main motivation for buying new glasses is to find a responsible approach in the frames they might wear.

They are attentive to eco-sustainability, eco-design and fair trade attributes.

Highly attentive to product characteristics, they look for cutting-edge eyewear that meets their technical criteria.

They are interested in frames with the latest materials and lens treatments.

They prioritize quality over fashion trends and are willing to pay the price for technical quality.

Thrifty consumers want to save time and, above all, money when buying eyewear.

Whether in-store or online, they don't pay attention to fashion and trends.

For these buyers, the motto could be "cheap, fast and efficient". Nevertheless, budget is still their main motivation.

They are mainly interested in the simplicity and practicality of their frames.

They opt for a pragmatic approach when choosing eyewear.

They don't pay attention to new trends and want a model that offers good value for money, is comfortable to wear and will last long enough.

Very pragmatic, the "replacers" see glasses as a necessity and only buy new frames when they have lost, broken or worn out their current pair.

They prefer frames to be replaced quickly and easily.

They do not want to spend a lot of time in the buying process, and are not motivated by design or trends.