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Social Media Filters for Eyewear Brands

The Complete Guide to get started

Are you eager to maximize your presence on social media?
Filters in Augmented Reality (AR filters) can help your business to optimize your presence online. They are powerful tools to showcase your glasses collection
in an immersive and viral way.

Create your social media filter

What are AR Filters for social media?


Filters (also called "effects") for social media work with augmented reality technology. Digital layers are added on top of the real images in a video to make the content even more immersive.

Effects can be used to alter reality like beauty filters with makeup and facial distortion, but they also allow to insert 2D and 3D objects like fashion accessories such as glasses. With AR filters, social media users can add fun and interactivity to their posts.

All those custom animated effects, either facial transformation, eyewear, hats, or cartoon filter can benefit to brands through Instagram filters, Snapchat filters or TikTok filters.

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The benefits of AR filters for eyewear brands 

 

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Visibility

Use social media filters to:

  • stand out from competition
  • be widely diffused
  • leverage virality
  • benefit from UGC (User Generated Content)
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Engagement

Use social media filters to:

  • make your audience react
  • build brand loyalty
  • develop your brand image
  • get insights & analytics

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Conversion

Use social media filters to:

  • showcase your products
  • offer virtual try-on
  • target the right audience
  • drive more sales

Each social network has its own filter editing back-office

The most popular social networks each offer their own filter functionality.
Thus, you can find augmented reality filters on Instagram, Snapchat and TikTok.

Differences may exist between each platform and the filters available in their different effects gallery.
The quality, the possibility of customization, and the 2D/3D objects added to a filter may therefore vary.

 

Instagram Filters

More than 1.5 billion users are registered on Instagram app. Brands have a strong presence on it and can sell directly on the platform. Also, it is direclty linked to Facebook and its audience.

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See Filter

Snapchat Filters

Snapchat is the most famous social media regarding AR filters. It allows you to chat and share content accessible for a limited time to create buzz and encourage shares.

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TikTok Filters

TikTok platform is dedicated to sharing short videos. It is the favorite social network for people under 25 years old. Many challenges are launched to massively engage users.

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See Filter

A powerful and effective marketing strategy

What audiences can you reach on social media?


Social media result in an extremely large potential audience for your brand. More than 4 billion users worldwide are active on all Facebook, Instagram, TikTok and Snapchat platforms.

The most represented age categories are mainly Gen Z and Millenials. However, differences exist depending on the social media platform.

For instance, TikTok has the youngest audience: 47% of users aged between 13 to 24.

On the other hand, Instagram has a majority of people aged between 25-34.

Between these two types of audience, we find people between 18-24 year olds on Snapchat.

Finally, the Facebook audience is the oldest with 32% of 25-34 years old and 26% of 35-54 years old.

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How do brands leverage social media in their strategy?


Given the various active audiences present on these platforms, companies have understood the importance of social media in their brand communication. Therefore, they are increasingly present on the different networks.

In their marketing strategy, brands are using social media as acquisition levers to increase awareness but more importantly to increase engagement and convert consumers.

Also, the creation of advertising content is considerably rising when it comes to promoting products or services. The main goal is to get more visibility or make users purchase from the social media platforms.

In this way, augmented reality filters are helpful for eyewear brands to promote their collections.

Social media strategy for eyewear brands

What benefits can you expect from social media filters?


Social media filters bring several advantages for brands that use them in their strategy:

 

  • Gain visibility: By offering custom filters on social media, brands can be seen by a large number of users, and quickly.

 

  • Strengthen brand awareness: AR filters help enhance brand identity by providing a unique and immersive experience for users.

 

  • Reach the right audience: Social networks allow you to precisely target the desired audience with ad targeting tools. Brands can also benefit from their own community thanks to User Generated Content (UGC).

 

  • Generate engagement: Augmented reality filters entice engagement from your audience by using and sharing the effect. The viral aspect of these effects is the main asset.

 

  • Generate conversions: Social media filters allow eyewear brands to promote glasses collections with a virtual try-on experience. It is possible to design specific ads with the filters to encourage users to purchase directly on the platform.
User buying glasses online with virtual try-on

Creation of social media filters in augmented reality
for the communication of eyewear brands

 

The use of augmented reality filters in the marketing strategy of eyewear brands is crucial. They allow to reinforce the interaction with consumers and to drive engagement with a large audience.

By getting a custom AR filter, you make it fit your brand identity and maximize its impact. In addition, the ability to share filters drastically increase the visibility of your brand and products among users.

How to create a social media filter?

To create a custom filter for social media, you first need to determine on which platform it will be published. Then, you will need to use the editor dedicated to creating the filter.

  • Instagram/Facebook filter: Meta Spark is the tool that allows you to build and transform augmented reality filters for your brand in order to publish on Instagram and Facebook.

  • Snapchat filter: Lens Studio allows you to design your own filters and share them on Snapchat to provide an immersive experience.

  • TikTok filter: Effect House is the required software to develop and handle AR filters for TikTok. It is the dedicated tool to create, publish and share effects on this social media platform.

If you want to download and use one of these softwares to create your own custom filters, technical skills in 2D and 3D editing are needed.

Of course, you can also use turnkey social media filter solutions.
Fittingbox team offers full support in creating your filter (from frame digitization to publishing the effect).

How long does it take to create and publish a social media filter?

The time needed to design and publish a filter on social media varies according to its customization and complexity. The more personalized the filter, the longer it will take to create it. In general, the time required to create a filter ranges from 1 to 4 weeks depending on the degree of customization.

It also takes a few days for the filter to be validated by the platform and to be available in the users' effects gallery.

How much do social media filters cost?

As for the time it takes to build a filter, the cost depends on its complexity and customization. A basic filter can cost €300, while a more complex filter with animations can cost up to €5,000.

We offer all-in-one social media filters with a fixed background and the ability to virtually try on 4 different eyewear references.

Interested in creating your
AR Filters for social media?

 

Get a custom quote

Fittingbox, leader in eyewear digitization and 3D frames

With the world’s largest database of virtual frames, accounting for 140k digital glasses,
Fittingbox is your partner when it comes to create your own eyewear filter in Augmented Reality (AR).
Choose up to 4 frames you want to display, and we accompany you every step of the way to give life to the filter for you and your collections.

 

 

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