About Us - Our Story, Our Team

Fittingbox, The Digital Eyewear Company

Fittingbox started as an idea born in the mind of two entrepreneurs : Benjamin Hakoun and Ariel Choukroun. In 2006, the startup invented the first digital mirror allowing anyone to try on frames online, or on their phone in real time, thanks to Augmented Reality.

Today, this technology generates more than 95 million virtual try-ons in 2021, representing an exponential increase each year.

Fittingbox also produces the largest 3D frames and photo database in the world, accounting for around 120k digital frames.

In 2015, the team won the Prize of Grand Prix des Trophées of Digital Economy and came first at the National Contest of Digital Innovation. In 2017, Fielmann, the German optical leader, joined Fittingbox’s investor board. In 2020, Fittingbox released an improved version of its rendering engine featuring the assurance of a true-to-life size and ultra-realistic renderings of frames. In addition, Fittingbox has recently been laureate of BPI France's National I-Nov competition.

Today, Fittingbox employs more than 100 people around the world, and counts more than 4,000 businesses among its clients, ranging from major international players of the optical and luxury industries such as lenses and frames manufacturers, optical franchises, e-retailers and luxury brands.