Fittingbox Introduces Optical Fit Pro: One In-Store Digital Solution For Eyewear Measurements And Lens Demonstration

This new solution simplifies the in-store eyewear dispensing journey, helping opticians take reliable measurements and recommend the most suitable lenses.

TOULOUSE, FRANCE – Tuesday 22^nd September, 2026 – Fittingbox, the leading provider of digital solutions for the eyewear industry, today announces the launch of Optical Fit Pro, its comprehensive digital in-store solution designed to streamline the eyewear dispensing journey. Optical Fit Pro brings together two key steps of the dispensing journey in a single solution: simple and reliable optical measurements on a tablet and an immersive lens demonstration experience, first introduced by Fittingbox in September 2025.

By combining the two, Optical Fit Pro gives opticians a practical tool to guide customer conversations, explain technical choices and make lens recommendations easier to understand. This immersive tool is available through two complementary solutions, Optical Fit Pro - Measurements and Optical Fit Pro - Lens, that can be used either separately or combined for more value.

Optical Fit Pro - Measurements introduces a simpler approach to eyewear measurements using a standard tablet, with no dedicated measurement hardware or physical reference device attached to the frame. The 3D selected frame serves directly as the reference throughout the guided measurement process, creating a more seamless experience for both opticians and customers. 

The solution supports distance, intermediate and near-vision measurements, including pupillary distance and monocular PD, segment heights, back vertex distance, pantoscopic tilt and inset without any medical examination or evaluation. Real-time feedback guides the operator through each step, helping store teams obtain reliable measurements more easily and efficiently, while making the experience more comfortable for customers. Optical Fit Pro is backed by a strong intellectual property portfolio, including 22 international patents covering core measurement technologies and methods.

"Optical Fit Pro - Measurements builds on nearly a decade of R&D in digital measurements. We already deliver online PD measurements at scale and are projected to reach 300,000 measures captured by the end of 2026. With Optical Fit Pro, we are bringing this proven technical foundation into the store to help in-store teams capture reliable measurements simply and efficiently.” said Ariel Choukroun, CTO and Co-founder, Fittingbox.

With key measurements captured more quickly than with existing solutions, the dispensing journey then move smoothly to selecting the right lens options. This can be technically complex to explain, particularly when it comes to progressive designs, refractive index, treatments or tints. 

Optical Fit Pro - Lens gives optical professionals a new way to bring these options to life and support their recommendations with visual proof. Using 3D View and the innovative See-Through mode, the solution shows customers how different lens configurations can look and perform on the frame they have selected. Rather than relying on technical descriptions alone, in-store teams can demonstrate lens thickness, progressive lens designs, coatings and tints, including fashion, sun protection, photochromic and polarized options. 

Simulations can be personalized to the customer’s prescription and chosen frame. This helps customers better understand the value of the options recommended to them, compare configurations more easily and make more informed choices about their final equipment. Although it is not designed for medical purposes, Optical Fit Pro – Lens helps turn the dispensing conversation into a clearer, more engaging and more personalized moment, by allowing customers to experience their potential final lens configuration before purchase.

“Our existing customers have shown strong interest in a digital measurement solution that combines the reliability they expect from dedicated hardware with the simplicity and speed of our online experiences. Optical Fit Pro reflects Fittingbox's ambition to bring that approach into the store. By combining reliable digital measurements with immersive lens demonstrations, it gives in-store teams a practical and time-saving tool to guide each customer with greater clarity and confidence, while helping make technical choices easier to understand and recommendations more personal.” said Benjamin Hakoun, CEO & Co-founder of Fittingbox.

With Optical Fit Pro, Fittingbox extends its expertise in 3D, computer vision and digital eyewear experiences to the in-store retail process. The solution is designed to help optical professionals combine reliable measurement capture with clearer lens education, while keeping the customer’s chosen frame at the center of the experience.
For more information about Optical Fit Pro, visit  https://fittingbox.com/en/optical-fit/optical-fit-pro  

About Fittingbox

Based in France, Toulouse, as well as in the United States, and Bulgaria, Fittingbox has established itself as the global leader in virtual try-on and 3D digitization for eyewear. A pioneer in augmented reality for eyewear and 3D frame digitization, Fittingbox develops cutting-edge digital solutions based on Artificial Intelligence algorithms specially developed for eyewear particularities. Operating behind the scenes for some of the world’s largest optical and luxury groups, Fittingbox was the first company to launch the “virtual mirror,” enabling consumers to try on glasses in real time via a computer or mobile device using augmented reality. The company generates nearly 1 million virtual try-ons every day in the world and digitizes more than 5,000 frames per month.

To learn more about Fittingbox and its solutions: www.fittingbox.com