HOYA LensPreview: a new Virtual Lens Experience powered by Fittingbox

Hoya Vision Care LensPreview™ is officially launched, and we’re thrilled to be powering this new experience behind the scenes.

Hoya Vision Care is setting a new standard in lens presentation with an advanced virtual try-on that lets patients preview photochromic, polarized, and mirror lenses in true-to-color and interactive conditions.

This project brings together several of our core technologies, all seamlessly integrated into the Hoya Hub to elevate the patient experience and support eye care professionals in their daily practice.

✅ Virtual Try-On
✅ Lens simulator
✅ 3D viewer

Available in the United States and Canada, this cutting-edge tool allows eye care professionals and their patients to preview HOYA’s premium lens offerings, including the Sensity® Family, stylish Mirror Collection, award-winning Lumacore™, and polarized lenses, in a true-to-color, interactive environment. By bridging the gap between expectation and reality, HOYA LensPreview™ empowers practices to deliver confidence and clarity before the order is placed.    

“We’re thrilled to introduce HOYA LensPreview™ as part of our commitment to innovation,” said Samy Lauriette, Vice President of Strategic Marketing, North America at HOYA Vision Care. “This tool enhances the patient experience and helps practices boost second-pair and sun lens sales while eliminating the need for physical samples.” 

 Why HOYA LensPreview™ Matters 

1.    Reduces Costs & Complexity: no more shipping or storing physical lens samples 
2.    Manages Expectations: patients can see exactly how their lenses will look before ordering. 
3.    Drives Revenue: improves second-pair and sun lens sales through an engaging, confidence-building experience. 

HOYA LensPreview™ technology is powered by the leading virtual try-on solution in eyewear, Fittingbox. “By integrating the Fittingbox Virtual Try-On Advanced solution directly into the HOYA Hub™ ecosystem, HOYA is offering an immersive lens simulation that elevates lens selection to a new level,” said Benjamin Hakoun, CEO and co-founder of Fittingbox. 

Currently, HOYA LensPreview™ is free for all HOYA customers who have access to the HOYA Hub via Single Sign-On (SSO). The HOYA Hub platform allows customers to track their jobs, find invoices, make payments, print shipping labels, access their social media management portal, and more. 

Interested customers and eye care professionals who are not part of the HOYA Hub can contact their local HOYA Business Consultant to request access. 

About HOYA Vision Care      

For over 60 years, HOYA Vision Care has been a global leader in the eyeglass lens industry. The company is dedicated to providing innovative vision care solutions for every stage of a patient’s life. With a presence in over 50 countries, HOYA Vision Care has a leading position in the myopia management category and a proven expertise in advanced lens designs, high performance photochromic technologies, and high-quality AR coatings. HOYA Vision Care’s solid market portfolio includes HOYA, Vision Ease, SEIKO and PENTAX optical lenses, as well as innovative products such as MiYOSMART myopia control lenses for children, Hoyalux iD MySelf individualized progressive lenses and the Sensity range of photochromic lenses. The company employs over 20,000 employees worldwide with large scale production facilities in Asia, Europe, and the US and 38 local Rx laboratories globally. For more information

To know more, discover Hoya Vision Care's press release

About Fittingbox

Based in France (Toulouse) and the USA (Miami), Fittingbox has established itself as the world leader in virtual fitting and eyewear digitization. Fittingbox, the pioneer in Augmented Reality (AR) in Eyewear and frame digitization in 3D, develops cutting-edge optical solutions based on machine learning, computer vision, and now Diminished Reality (DR).

Quietly behind the scenes as the technology for the largest optical and luxury groups worldwide, Fittingbox was the first to launch the "virtual mirror," allowing consumers to try on glasses virtually via a desktop or mobile device in real time, thanks to augmented reality. The company generates more than 300 million virtual fittings per year and represents the largest database of 3D frames in the world, with over 195,000 pairs.