Introducing Fittingbox Footwear: A new step in Digital Fashion

For nearly two decades, Fittingbox has been driven by a clear and ambitious mission: to bring realism, emotion, and confidence to online eyewear shopping.
From pioneering the world’s first real-time virtual try-on for glasses to partnering with the most influential names in the industry, we have built a reputation as the global reference in eyewear virtual experiences.

Today, we are proud to announce an exciting new chapter in our journey: Fittingbox Footwear.

A Natural Evolution Powered by 3D Expertise

This new business unit is the natural extension of what Fittingbox does best: delivering highly accurate, hyper-realistic, and scalable 3D solutions that transform the way consumers shop online.

After mastering 3D eyewear modeling, rendering, and visualization at scale, expanding to footwear is a logical next step. The same technological backbone—our proprietary expertise in 3D digitization—can now elevate the digital footwear experience with the same level of precision, realism, and user trust.

With Fittingbox Footwear, brands and retailers can benefit from:

• Ultra-realistic 3D footwear digital twins

• A scalable 3D production

• A seamless, premium visual experience designed to convert

• Real-time virtual try-on experiences

For more information on Fittingbox Footwear, visit: https://footwear.fittingbox.com/

A Seamless Expansion That Strengthens What Already Exists

As we open this new chapter with Fittingbox Footwear, it is essential to reaffirm that eyewear remains the core of who we are. The relationships we have built with our eyewear partners, the trust they have placed in our technologies, and the excellence we strive to deliver every day continue to guide every step we take. Fittingbox Eyewear keeps growing, innovating, and refining its solutions with the same dedication that has defined us from the start.

Our expansion into footwear is not a diversion—it is an enrichment. By extending our technological ecosystem to a complementary field, we are reinforcing our expertise and broadening the possibilities available to all our partners. The advances we develop in footwear will naturally feed into our eyewear innovations, just as our years of experience in eyewear are already elevating the level of precision and realism we can deliver for footwear. This dynamic creates a virtuous circle where each business unit benefits from the other, quietly strengthening the overall quality, creativity, and reliability that Fittingbox offers.

Ultimately, this evolution brings new energy and new opportunities to our entire ecosystem. It allows us to push the boundaries of digital fashion while preserving, and even enhancing, the high standards of service and attention that our eyewear clients have always experienced. Their success remains our foundation—now supported by an expanded vision that opens doors rather than shifting focus.

Looking Ahead With Confidence

This new chapter marks an important milestone for Fittingbox, made possible by the commitment and expertise of our teams, whose contribution continues to shape the excellence of our solutions. We also extend our sincere appreciation to our clients for the trust they place in us and for the collaborative spirit that has supported our growth over the years.

As we move forward, we do so with a strong sense of purpose and anticipation, confident in our ability to deliver meaningful innovation and to further elevate the digital experiences that define our industry. The launch of Fittingbox Footwear reflects this ambition, opening the way to new opportunities while reinforcing the values that have always guided our work.

To know more about the launch, read the official press release

About Fittingbox

Based in France (Toulouse) and the USA (Miami), Fittingbox has established itself as the world leader in virtual fitting and eyewear digitization. Fittingbox, the pioneer in Augmented Reality (AR) in Eyewear and frame digitization in 3D, develops cutting-edge optical solutions based on machine learning, computer vision, and now Diminished Reality (DR).

Quietly behind the scenes as the technology for the largest optical and luxury groups worldwide, Fittingbox was the first to launch the "virtual mirror," allowing consumers to try on glasses virtually via a desktop or mobile device in real time, thanks to augmented reality. The company generates more than 300 million virtual fittings per year and represents the largest database of 3D frames in the world, with over 195,000 pairs.

About Fittingbox Footwear

Fittingbox Footwear is a dedicated business unit of Fittingbox, specialized in 3D and augmented reality solutions for the footwear industry. It offers ultrarealistic 3D digitization, immersive virtual try-on, and flexible integration — ranging from plug-and-play tools to fully customizable implementations.

Backed by over 19 years of 3D expertise, certified by Amazon, and a scalable digitization know-how supported by BPI France under the France 2030 program, Fittingbox Footwear helps brands elevate the online shopping experience with innovative, reliable, and scalable technology.

For more information, visit: https://footwear.fittingbox.com/