News & Press Releases

Afflelou group is a major player in the optical sector in France and Europe, perceived as the "preferred optical brand in France". With the...

Omnichannel marketing is essential if you want to attract and nurture modern consumers through their unique buyer’s journeys. In previous...

Omnichannel marketing is a multichannel sales approach that provides customers with an integrated shopping experience. The customer can be...

It would be nice if the path to eyewear sales was as simple and as smooth as is often described. But any talk of THE buyer’s journey is...

Augmented reality is impacting the retail world and providing eyewear specialists with the opportunity to redefine the shopping experience.

Popularized by Pokémon Go, augmented reality (AR) is now present in all sectors. Successfully launched in the online ready-to-wear, this...

Far from being a simple trend, virtual-try-on (VTO) is rapidly developing in the e-commerce sector, where it has a significant role in...

To be successful in today’s online eyewear space, you need to constantly interact with your customers. Regardless if they are fashion...

There is a four-letter word guaranteed to move your eyewear stock and bring in new customers: SALE. People love them – and not just during...