News & Press Releases

What is MIXED REALITY? Mixed reality (MR) is the merging of real and virtual worlds, where physical and graphical objects appear to...

Eyewear buyers have diverse typologies: fashion seekers, eyewear lovers, educated choosers , sports eyewear, eco-friendly, or even thrifty.

The profiles of buyers are extremely diversified, and your offer of optic and solar frames must satisfy the expectations of each of them....

Nowadays, it’s no longer necessary to have an optical background to sell eyewear online. Competition between websites is fierce, so we have...

If you are a glasses e-retailers without a presence on Instagram, then you are passing up a valuable opportunity to sell more product.

So you’re thinking so selling eyewear online? You are not the only one! Make sure you follow our tips and advice to stand out from the...

Business success in the competitive online eyewear space depends on winning « the trust of buyers » by reassuring them at every stage of...

"A picture is worth a 1000 words". Indeed, in e-commerce, pictures are everything!

After several months of worldwide technological research and analysis, Fielmann, Central Europe`s market leader in eyewear, has chosen...