News & Press Releases

In 2025, the eyewear industry is experiencing a major transformation in how shoppers engage with brands. Customer expectations are shaped...

Virtual try-on technology is transforming the eyewear industry by helping customers try on frames digitally before making a purchase....

Fittingbox, the world leader in eyewear virtual try-on and 3D digitization of glasses, is proud to announce the launch of Optical Fit Pro,...

Choosing the right pair of glasses can be overwhelming. With thousands of frames available, finding the ideal match often feels like...

The eyewear industry is embracing innovative business models to meet evolving consumer expectations. Among them, the eyewear subscription...

Consumers today expect a seamless shopping experience, whether buying eyewear online or in physical stores. However, there are distinct...

Online eyewear retailers often face a frustrating reality: shoppers who carefully select their frames still abandon their cart before...

Buying eyewear online involves more than just choosing a frame, it’s a decision that affects vision, comfort, and personal style. Yet many...

In online eyewear retail, competition is fierce and user expectations are rising fast. A sleek design is no longer enough, your website’s...