Virtual Try-On in Eyewear Ecommerce

Testimonial from SelectSpecs Ltd

By leveraging Fittingbox’s Virtual Try-On, Lens Simulator, and PD measurement tools, SelectSpecs transforms the online experience into a more intuitive and confidence-driven journey, resulting in strong performance improvements.

About SelectSpecs Ltd

SelectSpecs is a UK-based online eyewear retailer with over 20 years of experience in the industry, offering a wide range of prescription glasses, sunglasses, and contact lenses to customers worldwide. Built as a family-run business, SelectSpecs has grown into a well-established player in the e-commerce eyewear space, combining accessibility, product variety, and customer-centric service.

Its mission: to make quality eyewear affordable and accessible to all, supported by a strong digital presence, a broad portfolio of brands and in-house collections, and a continuous focus on improving the online shopping experience through innovation.

Antony Russell

Director at SelectSpecs Ltd

Antony is responsible for managing digital strategy, product development, and customer experience. He insures that SelectSpecs implements technologies that genuinely enhance the customer journey and deliver measurable commercial results.

Through his collaboration with Fittingbox, Antony has helped SelectSpecs strengthen its digital strategy and drive measurable improvements in customer engagement and conversion.

Bridging the confidence gap in online eyewear shopping by choosing the right partner

What challenges or needs led you to explore virtual try-on technology in the first place?

We previously explored virtual try-on solutions, but none met our standards. We avoided adding a feature solely for the sake of it: it needed to offer genuine value. Our primary challenge was bridging the confidence gap in online eyewear shopping, as customers often hesitate without the option to try on frames. The solutions had to accurately replicate that experience.

What were the primary reasons for choosing Fittingbox as your digital partner?

Fittingbox stood out for the quality of its rendering, the robustness of its overall solution, and the breadth of its offering, including Virtual Try-On, frame digitization (3D from frame), Lens Simulator and PD Measurement. Additionally, their approach during the evaluation phase was a significant factor. They were highly supportive and transparent.

Customers consistently highlight that the glasses they receive match their expectations in terms of fit and appearance, which reflects the reliability of the Virtual Try-On tool.

A smooth implementation and strong user adoption

Can you describe your experience integrating our virtual try-on solution into your website?

The integration process was very smooth overall. From initial discussions after meeting at the MIDO Optical fair in 2025 through to implementation in March, the process was efficient and well supported. From a technical standpoint, there were no major challenges.

We were able to get up and running in approximately 1-2 weeks, reflecting both the product's maturity and the quality of the onboarding support. The Fittingbox team played an important role throughout.

Onboarding calls were helpful and supported us in digitizing a selection of our in-house frames to trial the experience properly. Overall, the implementation was straightforward, well-managed, and met our expectations.

How have your customers responded to the virtual try-on feature?

Customer response to the virtual try-on feature has been very positive. Users clearly enjoy interacting with the tool, and more importantly, it appears to increase their confidence when purchasing.

We have observed that customers who engage with Virtual Try-On are more likely to convert, suggesting that the ability to visualize frames on their face helps reduce uncertainty in the buying process.

We have observed that customers who engage with Virtual Try-On are more likely to convert, suggesting that the ability to visualize frames on their face helps reduce uncertainty in the buying process.

Measurable impact on performance

Can you share any sales metrics or KPIs you have achieved since implementing the Virtual Try-On?

Our analysis shows that sessions with Virtual Try-On enabled deliver a meaningful performance improvement compared to those without Virtual Try-On.

Overall conversion rate increased by approximately +9%
Product conversion (view to purchase) increased by approximately +19%

These results indicate that Virtual Try-On plays a key role in strengthening customer confidence and purchase intent. Users who interact with the feature appear more engaged and more likely to complete a transaction.

Any KPI’s concerning PD Measurement?

We conducted an A/B testing to evaluate the impact of the PD measurement tool on conversion rate: it increased by approximatively +50% in sessions where the tool was available.

This increase is a significant uplift and highlight the importance of reducing friction in the purchasing journey. By simplifying the PD capture, the tool helps remove a common barrier and increases customers' confidence at checkout.

Fittingbox stood out for the quality of its rendering, the robustness of its overall solution, and the breadth of its offering

A collaborative and reliable partnership

How does the performance of Fittingbox solution compare to your initial expectations?

While it is still early to assess longer-term impacts such as return rates or customer lifetime value, the initial performance indicators are very encouraging.

The combined effect of Virtual Try-On and PD measurement suggests a strong positive influence on both engagement and conversion, supporting a more confident and streamlined customer journey.

Would you recommend Fittingbox to other businesses in the eyewear industry? If so, why?

Overall, we would recommend Fittingbox as a strong and reliable partner for virtual try-on solutions. They offer a robust product suite, high-quality support, and a collaborative approach to implementation.

After virtually trying on a pair of glasses, we observed that users are twice more likely to book an appointment in one of our shops.

Stefan Wolk E-Commerce Director at Fielmann Group

We've been thrilled with the performance of VTO and how it's streamlined the shopping experience for our customers. We've seen a significant increase in conversion rates among users who engage with this feature.

Jean-Francois JUPILLE UX Director at KITS

Since we increased the number of models offering virtual try-on functionality
the uplift of conversion rate is stable around 90%.

Branislav Ramsak Eyerim Co-Founder

See more case studies

Virtual Try-On in Eyewear Ecommerce

About SelectSpecs Ltd

Antony Russell

Learn why SelectSpecs chose Fittingbox's Virtual Try-On

and get insights into how the technology impacted the customer online shopping journey:

Bridging the confidence gap in online eyewear shopping by choosing the right partner

A smooth implementation and strong user adoption

Measurable impact on performance

A collaborative and reliable partnership

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