User Experience (4)

Augmented Reality filters are trendiest now more than ever! They’re everywhere: you see them when you’re scrolling on your Facebook feed,...

Many eyewear specialists are taking the step of innovation by adopting virtual try-on solutions. The Italian group De Rigo, one of the...

Afflelou group is a major player in the optical sector in France and Europe, perceived as the "preferred optical brand in France". With the...

Omnichannel marketing is essential if you want to attract and nurture modern consumers through their unique buyer’s journeys. In previous...

Omnichannel marketing is a multichannel sales approach that provides customers with an integrated shopping experience. The customer can be...

It would be nice if the path to eyewear sales was as simple and as smooth as is often described. But any talk of THE buyer’s journey is...