News & Press Releases

For eyewear, shoppers aren't just choosing a style. They need to feel sure about fit, scale, and how frames look on their face. In 2026,...

Virtual try-on is becoming a standard way to sell products that are hard to judge on a flat screen.

Choosing the right virtual try-on Shopify app for glasses is not only a UX decision. For eyewear brands, it affects product-page...

If shoppers do not feel represented in your try-on experience, they do not just skip the feature. They skip the purchase. Virtual try-on...

Online eyewear shoppers rarely ask, “Is this frame good?” They ask, “Is this frame me?” That one question drives hesitation, abandonment,...

Customer reviews are not just social proof. In eyewear e-commerce, they are decision support that helps shoppers evaluate fit, style, and...

With over 306 million virtual try-ons performed every year around the world, each quarter we reveal the 10 most virtually tried on frames,...

In eyewear retail, the ability to try on glasses virtually is no longer a gimmick. It is a practical way to reduce purchase uncertainty and...

As brands and retailers look to expand into new product categories, a key question arises: how do you diversify without diluting your...