News & Press Releases

Eyewear returns are often caused by uncertainty before checkout. Shoppers may like a frame online, then return it because the size, fit,...

When you buy prescription glasses online, the hardest part is not always choosing a style. It is knowing whether the frame will fit, suit...

For eyewear, shoppers aren't just choosing a style. They need to feel sure about fit, scale, and how frames look on their face. In 2026,...

Virtual try-on is becoming a standard way to sell products that are hard to judge on a flat screen.

Choosing the right virtual try-on Shopify app for glasses is not only a UX decision. For eyewear brands, it affects product-page...

If shoppers do not feel represented in your try-on experience, they do not just skip the feature. They skip the purchase. Virtual try-on...

Online eyewear shoppers rarely ask, “Is this frame good?” They ask, “Is this frame me?” That one question drives hesitation, abandonment,...

Customer reviews are not just social proof. In eyewear e-commerce, they are decision support that helps shoppers evaluate fit, style, and...

With over 306 million virtual try-ons performed every year around the world, each quarter we reveal the 10 most virtually tried on frames,...